We get it, you’re staring at a blank page and you’re wondering how to find your next blog topic without losing your mind!
And with COVID-19 taking its toll on the world and millions of people stuck at home there’s never been a better time to reach out to your audience with some hints and tips or words of wisdom.
But why even bother?
Well, your customers will always remember the time when you helped them out during the Corona pandemic.
That’s worth remembering.
And Google searches are WAY UP. Total searches went from 3.5 billion per day to almost 6 billion when Corona went crazy. Digital marketing, and content especially, just got way more important.
People are hungry for new information, resources, and new beginnings.
But what to write about if you’re a creative entrepreneur, freelancer or side hustler trying to stay afloat?
Well, here’s a quick 3-step method to find your next blog topic in less than 5 minutes:
Example 1: The 5-minute Blog Content Cure
- First, head to Amazon and look up some books related to your product or service. We’ll use content marketing in this example.
- Find a book you like or has a good rating and hit “Look Inside” to examine the table of contents.
- Use the table of contents as inspiration for the kinds of content you can create and share with your audience. Here we see Chapter 15 of EPIC Content Marketing by Joe Pulizzi titled, “Managing the Content Creation Process.”
And we’re off to the races. My next blog article for marketing managers and business owners could be something like:
- “Manage Your Content Creation Process in Less Than 10 Minutes A Day,” or
- “5 Ways to Manage Your Content Creation Process Without Losing Your Mind, or
- “3 Tools You Can Use Right NOW to Manage Your Content.”
You know this post will be relevant because it was inspired by something important enough to be its own chapter of a published book on the same topic. A book in this case by a world-leading authority in content marketing—Joe Pulizzi.
Imagine writing your post and sharing it with people TODAY and getting an email back saying, “thank you” and it was just the thing they needed to help them with ideas for their next blog article!
Even better, people might even look forward to receiving your next email.
Example 2: How to Find Your Next Blog Topic
- Remember, head to Amazon and type in a subject that relates to your product or service. We’ll use Software-as-a-Service this time (SaaS):
- Click on a book you like or has a good rating and click “Look Inside”
- Navigate down to the table of contents and find a suitable topic:
If you’re an IT sales guru or consultant, you could start drafting a blog article along the lines of:
- “3 Ways to Structure Your SaaS Sales Team”
- “7 Reasons Why You Need A Sales Team for Your SaaS Business”
- “How to Structure Your Sales Team for SaaS in 7 Steps”
Example 3: How to Find Your Next Blog topic
For those selling products to consumers—in this case, gardening plants and products:
- Search on Amazon for “urban gardening” since it’s all the rage right now with city dwellers, especially in the wake of Corona:
- Find a book you like and click “Look Inside”:
- Navigate to the table of contents and find a topic you’re interested in:
This is perfect for the local gardening expert to share an article on:
- “7 Reasons Why You Need a Raised Garden Bed in the City”
- “12 Pros of Having A Raised Garden Bed in the City”
- “Don’t Make A Raised Garden Bed on Your Roof Until You’ve Read This”
As you can see, finding your next blog article is simple. It takes less than 5 minutes to get online and do some snooping around on Amazon and come up with a topic.
The list of topics is endless to say the least. You can quite easily do this search once a week and there’s your content strategy nailed in one hit.
But How Long Should it Be?
As long as it needs to be is the short answer. But honestly, it’s the old maxim of not what you say but how you say it. If you’re a brilliant writer and you can enrapture people for 2,500 words then go for it. Just don’t go over 2,500 as traffic starts to drop significantly.
And don’t write less than 600 words. This seems to be the only universal law among the marketing gods. Stats show less than 600 is not worth the effort unless you’re Donald Trump.
This post is about 800 words so I’m taking a gamble on a short and clean post that you’re hopefully still reading. If not, then where are you!?
Best of luck and let me know your results after publishing and sharing your blog post on social media.
P.S. Share this article with a friend or family member who might find it useful too!
Ben Hucker is the founder and host of the Surf Coast Creatives podcast. He’s a former financial markets guy who packed in the city and decided he wanted to live on the Surf Coast in Victoria. Tune in for a weekly episode of the Surf Coast Creatives podcast. Each episode is packed full of hints and tips on creativity, health, business, mindset and a good dose of inspiration with creatives entrepreneurs on the Surf Coast.