Ep.8 – Ena Pelly: Carving Out a Niche in a Cut-Throat Industry

Ep.8 of the Surf Coast Creatives podcast is now live.

We sit down for a chat with the founders of high-end women’s fashion label, Ena Pelly. Meet husband & wife duo, Dani & Tim, from Torquay.

A big shout out to Shane Thomson from Jan Juc for recommending this awesome couple.

Dani & Tim are so down to earth. And they lay it all on the table in this episode of the podcast.

Find out how they quit their jobs and went full-time with Ena Pelly. All from their home in Torquay after one of their sales agents told them, “we need to get serious.”

Ena Pelly founders Dani Kelly & Tim Wilkins from Torquay.
Meet Dani Pelly & Tim Wilkins, the founders of Torquay fashion label, Ena Pelly.

Dani & Tim quickly carved out a niche of raving customers before their warehouse in Torquay was broken into by thieves (twice).

They were both shocked to see their laptops had been taken and only a few days later their entire stock of inventory was stolen. All this only a few months into their new venture.

But it’s how they bounced back from this early setback that has really defined the spirit of Ena Pelly. So too the resilience of Dani & Tim.

Ena Pelly Up Close & Personal

We cover so much in this episode from business, relationships, finance, mental health and dealing with the haters. It’s a fascinating insight into the cut-throat industry of high fashion and the new age of sustainability too.

Tune in and let us know what you think with a review on iTunes or your favourite pod platform.

Enjoy 🙂

Ben & Jess

P.S. Use the code BENJESS30 to get yourself 30% OFF any item of clothing from Ena Pelly’s online store. Thanks, Dani & Tim!!

Ben Hucker is the founder and host of the Surf Coast Creatives podcast. He’s a former finance guy who traded Collins St for the Coast 3 years ago now. Tune in for a weekly episode of the Surf Coast Creatives podcast. Each episode is packed full of hints and tips on creativity, health, business and mindset.

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